Ben Pourani / Services / Google Ads
Google Ads
Reach patients who are searching for dental care today, when ads are the right move.
Google Ads is the right tool when your clinic has room for new patients and the obstacle is that the right people don't know you exist. When that's your situation, it works. When the real problem is recall, scheduling or the front desk, I'll tell you to fix that first, because ads run on the wrong problem are expensive and temporary.
The problem
A general agency runs the ads regardless. Clicks arrive, the report fills with numbers, and the schedule doesn't move because the leak is somewhere after the click.
How I run it
- Geographic search analysis before launch, so budget goes where your patients are
- Campaigns built around the services with real search demand and good margins
- Conversion tracking on calls and bookings, not just clicks
- Live spend, impressions and outcomes in your client portal
- Ad spend paid to Google at cost, with no markup
What’s included
- Account and campaign setup
- Keyword and geo targeting
- Ad copy and landing-page guidance
- Call and form tracking
- Ongoing optimization
- Review meetings
Who it’s for
Clinics with open capacity that need new patients soon, new locations, and clinics launching a high-value service.
Also from the team
Most clinics start with the thing that’s most obviously broken and add from there.