BenPourani
Built brands. Sold one. Building more.
I run marketing operations for dental groups across Canada, write The Dental Marketing Pulse, host webinars for clinic owners, and make music that sounds like two cultures at once. Director of Operations, Mint Ops Marketing Division. Winnipeg, Manitoba.
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The Dental Marketing Pulse
A biweekly newsletter on LinkedIn for people who own, run or market dental clinics. Practical, specific, and written from inside an agency that serves clinics across Canada. Read by 500+ subscribers.
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SEO vs. GEO vs. AEO: What Dental Clinics Actually Need to Know in 2026
Patients now find a clinic through Google, answer engines and AI recommendations. The goal is the same across all three: be easy to find, easy to understand, easy to trust and easy to recommend.
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The Patient Has Changed. Most Dental Practices Haven’t.
The question is no longer “Are we getting enough patients?” It should be “Is our practice designed for the patient we have today?”
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AI Is Entering Dental Practices Faster Than Governance Is
Diagnostic tools, imaging, patient communication. Before your clinic buys another AI tool, ask these seven questions.
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ChatGPT Is Recommending Dental Clinics. Is Yours One of Them?
Patients are asking AI which dentist near them has strong reviews and evening hours. The 10-minute AI visibility test shows how your clinic answers.
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The New Patient Journey Has Changed. Most Dental Clinics Haven’t Caught Up Yet.
Five years ago a new patient asked a friend and called the clinic. Today they search, compare, read reviews and book without talking to anyone.
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The Ownership of Digital Channels: Your Online Assets Should Belong to Your Clinic
The most important conversation in dental marketing is not about ads, SEO or social media. It is about who owns your website, your Google profile and your ad accounts.
Webinars
Live sessions I host with the Mint Ops team for clinic owners, managers and independent hygienists. Recordings are free; press play to watch here.
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Marketing Your Mobile Dental Hygiene Business
How a mobile practice gets found without a storefront, who its ideal patient is, and how interest turns into booked visits.
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The First 90 Seconds: From Getting Found to Getting Booked
The moment a patient contacts your practice, the clock starts. What happens after a patient finds you, and why it decides whether marketing pays off.
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Making Practice Easier for Independent Hygienists and Denturists
Online booking, patient communication automation and digital forms for independent hygienists and denturists.
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Why Dental Marketing Fails Without Strong Operations
Most clinics don’t have a marketing problem, they have a follow-through problem. What happens after a lead comes in, and where revenue leaks.
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Power Hour: What Is Online Visibility and How It Can Add $25K+ to Your Production
The real definition of online visibility for dental clinics, how to stop overspending on ads that don’t convert, and three things to change right away.
What I do
I lead the marketing division at Mint Ops, a dental company that does marketing. Our only clients are dental, hygiene and denture clinics. Every service is produced in-house, priced month to month, and starts with a strategy conversation rather than a package.
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Website
A clinic website built, hosted and kept current for one monthly fee.
$150/month -
SEO
Search visibility built around what you want to be found for.
$900/month -
Social Media
A page that shows patients your real clinic before they book.
$150/month -
Google Ads
Paid search for patients who are looking for a dentist right now.
$400/month management -
Meta Ads
Facebook and Instagram campaigns for awareness and new patients.
$400/month management -
Google + Meta Ads
Both platforms, run as one integrated campaign.
$750/month management -
Graphic Design
Visual assets for digital, print or a specific campaign.
Quoted per project -
Video Editing
Finished video from your raw footage, for social, web or ads.
Quoted per project -
Print & Distribution
Designed and delivered to the households around your clinic.
Design from $150 -
Billboards
Creative in-house, placement through established partners.
Quoted per placement -
Radio & Jingles
Audio advertising produced in-house, built for recognition.
Quoted per campaign -
Press Releases
Written in-house, distributed through established channels.
Quoted per release
Music
I grew up between two cultures and ended up making music that sounds like both, and neither.
Persian roots, Canadian home, and a range that runs from ambient instrumentals to Arabic deep house, Spanish and French pop, Turkish dance mixes and cinematic fusion. Everything lands on YouTube first, with new tracks regularly.
Podcast
In the works
Conversations with the people who own, run and market dental practices: what is working, what quietly stopped working, and what they would do differently. The first episodes will be announced on LinkedIn and Instagram.
About
I build and scale marketing operations for dental organizations, from strategy to execution, across multiple locations and divisions.
As Director of Operations at Mint Ops Marketing Division, Canada’s dental business ecosystem, I oversee a multi-division agency serving dental clinics nationally: paid media, SEO, social, web and patient growth strategy. I work directly with clinic owners, DSOs and practice groups on measurable patient acquisition.
Before that I founded Luma Marketing Agency, grew it, and sold it in 2024. That gave me both the operator’s discipline and the entrepreneur’s instinct. My background runs through software development, graphic design and marketing, which is why I care as much about the tracking and the systems as about the creative.
Outside work I produce music, most of it in more than one language. Both halves of this site are mine.
Where I’ve worked
- 2024 to nowDirector of OperationsMint Ops Marketing Division, Winnipeg
- 2022 to 2024Founder and CEOLuma Marketing Agency, sold in 2024
- 2017 to 2022Freelance marketingSmall businesses and healthcare professionals across Canada
- EducationBSc, Computer ScienceUniversity of Manitoba
Where you’ll find me
- JDIQ
- TDE 2026
- PDC 2026
- MDA 2026
- New Dentist Symposium 2026
- ODHA 2026
- Mint Ops webinars
Say hello
Running a clinic, a group or a DSO and wondering whether you have a marketing problem or an operations problem? Tell me about it. I’ll tell you what I’d recommend, including when the answer is “not marketing.”