Ben Pourani / Writing
The Dental Marketing Pulse, every edition
Actionable marketing insights, growth strategies and tech for dental clinics, published biweekly on LinkedIn since 2025. Newest first. Each title opens the full edition on LinkedIn.
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SEO vs. GEO vs. AEO: What Dental Clinics Actually Need to Know in 2026
Patients now find a clinic through Google, answer engines and AI recommendations. The goal is the same across all three: be easy to find, easy to understand, easy to trust and easy to recommend.
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The Patient Has Changed. Most Dental Practices Haven’t.
The question is no longer “Are we getting enough patients?” It should be “Is our practice designed for the patient we have today?”
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AI Is Entering Dental Practices Faster Than Governance Is
Diagnostic tools, imaging, patient communication. Before your clinic buys another AI tool, ask these seven questions.
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ChatGPT Is Recommending Dental Clinics. Is Yours One of Them?
Patients are asking AI which dentist near them has strong reviews and evening hours. The 10-minute AI visibility test shows how your clinic answers.
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The New Patient Journey Has Changed. Most Dental Clinics Haven’t Caught Up Yet.
Five years ago a new patient asked a friend and called the clinic. Today they search, compare, read reviews and book without talking to anyone.
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The Ownership of Digital Channels: Your Online Assets Should Belong to Your Clinic
The most important conversation in dental marketing is not about ads, SEO or social media. It is about who owns your website, your Google profile and your ad accounts.
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What Starbucks Taught Me About Dental Marketing That No Agency Ever Did
Fifteen people in line at Starbucks. Tim Hortons across the street, empty. Nobody waits ten minutes for coffee. They wait for an experience they can’t get anywhere else.
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The 5 Questions Every Dental Clinic Owner Should Ask Their Marketing Agency — But Never Does
A hygiene clinic. $95,000 in Google Ads over three years. Zero conversion tracking. The questions that would have caught it.
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Why Your Google Reviews Are Working Against You (And How to Fix It This Week)
You have 4.8 stars and 47 reviews. Here is what most clinic owners don’t realize about how patients actually read them.
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Where Your Marketing Budget Is Actually Going (And Why You Don’t See It)
Most dental clinics don’t have a marketing problem. They have a visibility problem into where the money goes.
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The Hidden Cost of a Bad Front Desk (That No Marketing Can Fix)
Marketing brings people to the door. The front desk decides whether they stay.
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Your Clinic’s Location Should Define Your Marketing Strategy
Urban, suburban and rural clinics compete on different terms. The strategy should follow the postal code.
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DSO Marketing Strategy: Scaling Without Losing Local Trust
Growth across locations only works when each clinic still feels like the neighbourhood’s own.
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Ads vs. SEO: What’s the Real Difference for Dental Clinics?
One buys attention now, the other builds it over time. Most clinics need both, in the right order.
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January Marketing Plan: How Strong Clinics Start the Year Right
What the clinics that grow every year do in the first thirty days.
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Why SEO Shouldn’t Go on Vacation This Christmas
Search doesn’t pause for the holidays, and neither do the clinics that fill January.
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What Is the Meaning of SEO — In the Simplest Words, but With Real Depth
A plain explanation of search for clinic owners who are tired of jargon.
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The Power of Social Media for Your Dental Clinic
What social media can and can’t do for a dental practice.
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A Simple but Very Important Question: Why Is Your Website So Important for Your Clinic?
The website is the one channel every other channel sends people to.
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Your Google Business Profile Is More Powerful Than You Think (Most Clinics Are Using 20% of It)
The free listing that drives more calls than most paid campaigns, and the parts most clinics never touch.
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What Is the Infrastructure of Your Online Visibility? (And Why It’s Costing You Patients)
Website, listings, reviews, tracking. The foundations that decide whether marketing spend works at all.
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Why SEO Is the #1 Growth Opportunity for Dental Clinics in 2025
Why organic search still returns more per dollar than anything else a clinic can buy.
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Why Most Dental Clinics Are Invisible Online (And How to Fix It)
The first edition. The problem that started the newsletter.