Ben Pourani / Services / Press Releases
Press Releases
Your clinic does newsworthy things. Almost nobody hears about them.
New locations, new associates, new technology, a Saturday of free dentistry for a community group: the kind of thing that shapes how a community sees a practice. In most clinics it travels no further than the staff room. I write the release and get it distributed, so the news does the work it should.
The problem
News that never leaves the building builds nothing. The opposite failure is a release so self-promotional that no outlet runs it.
How I run it
- Written like news, not like an ad
- Distributed through established channels, local and industry
- Timed with your other marketing so a launch lands everywhere at once
- Repurposed into website, social and Google Business Profile updates
What’s included
- Writing and editing
- Distribution
- Local media targeting
- Repurposed content
Who it’s for
Clinics opening, expanding, adding specialists or technology, or doing community work worth telling people about.
Also from the team
Most clinics start with the thing that’s most obviously broken and add from there.