Ben Pourani / Services / Radio & Jingles
Radio & Jingles
Patients can't choose you if they can't remember you.
Nobody is searching for a dentist today. Someday, all of them will. Radio is how a clinic's name becomes part of a community's background knowledge, and a jingle is how it stays there. When the search finally happens, the clinic the patient already knows starts that day ahead of every clinic they've never heard of.
The problem
Most marketing waits for the moment a patient starts looking. That moment is rare, comes without warning, and is over in a day. Familiarity is what wins it.
How I run it
- Script, voice and music produced in-house
- A jingle you'll still be using in five years
- Station and schedule recommendations matched to your market
- Judged by recognition and branded search, which is what radio actually moves
What’s included
- Scriptwriting
- Voice and production
- Jingle composition
- Media planning support
Who it’s for
Clinics in smaller markets and suburbs where local radio still shapes what people know.
Also from the team
Most clinics start with the thing that’s most obviously broken and add from there.