Ben Pourani / Services / Billboards
Billboards
The same driver passes the same corner two hundred times a year. Make that count.
A billboard is a recognition medium: one clear message, seen repeatedly, by the people who live and drive near your clinic. We design the creative in-house and coordinate placement through distribution partners, so the message and the location both come from your strategy rather than from whatever board was available.
The problem
The classic failure is a board crammed with the clinic's name, six services, a phone number and a website, unreadable at driving speed. It runs for a month, the phone doesn't obviously ring more, and the conclusion is that billboards don't work.
How I run it
- One message, legible in three seconds
- Locations chosen by where your patients actually drive
- Creative that matches your website and social, so recognition compounds
- Realistic measurement: recognition and branded search, not just calls
What’s included
- Creative design
- Location recommendations
- Placement coordination
- Production files
Who it’s for
Established clinics in a defined area that want to be the name people already know when they finally need a dentist.
Also from the team
Most clinics start with the thing that’s most obviously broken and add from there.