Ben Pourani / Services / Print & Distribution
Print & Distribution
Your next patients live within a few kilometres. Print reaches them at home.
Dental is a neighbourhood business, and print is the one channel that maps directly onto a neighbourhood. I handle print from concept to delivery: designed in-house, targeted to the households around your clinic, and carrying the same message as everything else you do.
The problem
Print fails two ways. The box of flyers that was never distributed because nobody owned that part. And the scattergun drop across a whole city, most of it landing with people who could never become patients.
How I run it
- Design, printing and distribution managed as one job
- Targeting by postal walk around your clinic, not the whole city
- One clear offer and one clear next step on every piece
- Trackable: a dedicated phone number or landing page so you know what it produced
What’s included
- Design
- Printing
- Distribution planning and delivery
- Tracking setup
Who it’s for
New clinics announcing themselves, clinics in suburban or rural areas, and practices promoting a new service locally.
Also from the team
Most clinics start with the thing that’s most obviously broken and add from there.